Conclusion From My Questionnaires

I will now use the results gathered and incorporate certain aspects across my different campaigns because it is important I take on audience feedback as they are the ones who's voice is the most iportnatn nd thus needs to be taken into consideration.

For example, I will focus on using dull/muted colour and sad music aswell as keeping similar fonts on my poster/magazine/trailer.

This will mean that I have used my primary research to maximise my target audiences preferences and ensure expectations have been met.

Results From Questionnaire For My Teaser Trailer

1. What type of music would you expect to hear in the trailer?

Slow and sad was the most popular choice

2. Would you expect to see a tagline in the teaser trailer?

Yes was the most popular choice

3. Would you expect to see the names of the actors in my teaser trailer?

Yes was the most popular choice

4. Would you expect see the same font as on my poster in my trailer?

Yes was a popular answer because it sets a theme and audience may remember or recognise and create an association.

Questionnaire For My Teaser Trailer

I designed the following questionnaire in order to establish what my audience think is suitable for my teaser trailer.


1. What type of music would you expect to hear in the trailer?
- Slow and sad
- Upbeat and happy
- Scary and tense

2. Would you expect to see a tagline in the teaser trailer?
- Yes
- No

3. Would you expect to see the names of the actors in my teaser trailer?
- Yes
- No

4. Would you expect see the same font as on my poster in my trailer?
- Yes
- No
- Doesn't matter

Results of Questionnaire For Poster

What do you expect the colour scheme to be?
The results showed that people expected dark and muted colours to be dominant in my poster, closely followed by soft pastel colours.

What background would you expect to see on a poster?
A residential area was the most popular choice and this makes sense because it is a domestic drama and so would be expected to see blocks/houses/estates/streets etc.

What would you expect the certificate of a domestic drama to be?
15 was the most popular choice closely followed by 12. this is likely because of the content often included in domestic dramas such as violence and strong language.

What font case would you expect the poster to have?

Uppercase was the most popular choice.

Would you expect to see the names of actors on the poster?
Yes was the most popular choice and when asked why they said because it is a common convention of poster and so it would be strange to not see any actors names.

Would you expect to see tag-lines on the poster?
Yes was the most popular choice and when asked why they said because it gives the audience a sense of what the film is about and genre etc.

Would you expect to see reviews on the poster?
Yes because if the film has positive reviews it is likely to make the audience want to watch and be intrigued.

Questionnaire For My Poster

As well as carrying out secondary research I think it is just as important to carry out primary research which is why i have created a questionnaire asking my audience what they would expect to find on a domestic-drama genre poster.

Here are the questions and question choices I asked my audience:



What do you expect the colour scheme to be?
- Dark and muted?
- Soft pastel colours?
- Bright and colourful?

What background would you expect to see on a poster?
- No background
- A landscape
- A residential area

What would you expect the certificate of a domestic drama to be?
- 12
- 15
- 18

What font case would you expect the poster to have?
- Uppercase
- Lowercase

Would you expect to see the names of actors on the poster?
- Yes
- No

Would you expect to see taglines on the poster?
- Yes
- No

Would you expect to see reviews on the poster?
- Yes
- No

Results Questionnaire For My Magazine Front Cover

1. Where would you expect the name of the name of the magazine to appear?
The answers were varied for this question suggesting that the title of the film placement on the poster isn't crucial.


2. Who would you expect to see on the front a of magazine?
The popular answer protagonist/antagonist for the film being advertised.

3. What would you expect the colours to be like for a magazine cover advertising domestic-drama movie?
Muted colours was the most popular choice because this is what is usually shown in domestic dramas.

4. Would you expect to see a large amount of text

No was the popular answer

5. Select which of the following that you would expect the cover lines to be referencing (select all that apply)

All the options were selected at least once however one of the most popular choices was the popular actors used and the least popular choice was bug budget films because it is a low budget film.

6. What type of font would you expect to see for the cover of a magazine

There was mixed choices.

Questionnaire For My Magazine Front Cover

I created a questionnaire in order to establish what my audience would expect to see on a magazine front cover for a domestic drama front cover.

Here are the questions I asked:

1. Where would you expect the name of the name of the magazine to appear?
- Top
- Middle
- Bottom

2. Who would you expect to see on the front a of magazine?
- A character from a film that the poster is advertising
- A director
- A main character from upcoming film

3. What would you expect the colours to be like for a magazine cover advertising domestic-drama movie?
- Muted/dull
- Bright and colour
- Pastel colours

4. Would you expect to see a large amount of text
- Yes
- No

5. Select which of the following that you would expect the cover lines to be referencing (select all that apply)
- Well known actors
- directors
- producers
- big budget films

6. What type of font would you expect to see for the cover of a magazine
- Rounded and soft
- Bold and square

BBFC - My Films Certificate

I have decided to give my film the certificate 12. I decided this was the most appropriate for my film because I do not have any extremely extensive use of sexual/violent/language content in my film, so I feel that it is suitable for those of ages 12 and over.

This will also allow for a wider target audience thus potentially more viewings on my film.
When planning my script and shots I will take this into consideration to ensure I don't breach the BBFC's regulations of what is suitable.

BBFC Research - Certificate For My Film

I have carried out research into two certificates for my film to see if a 12 or 15 is more appropriate for my film.

Below is a link which I used to carry out my research:

BBFC

I will need to select a suitable age restriction for my film depending on the content and who it is suitable for and who it may not be suitable for; I will do this by using the guidelines given by the BBFC.

Guidelines for 12 films:

The BBFC website states that if the following are included this means that the film is likely to have a 12 certificate:

• Discrimination - aggressive discriminatory behaviour unlikely to be acceptable 
• Drugs - drugs shouldnt be glamourised or give instructional detail
• Immitable behaviour - no promotion of dangerous behavioiur which children may potentially copy
• Language - there may be moderate language and some strong language may be permitted depending on manner it's used
• Nudity - there may be nudity but limited if in a sexual content
• Sex- sexual activitiy may be briefly and discreetly portrayed
• Threat - there may be some physical and psychological threat but the overall tone shouldnt be threatening 
• Violence - may be moderate violence but shouldn't dwell on detail

Guidelines for 15 films:

The BBFC websites states that if the following are included this means that the film is likely to have a 12 certificate:

• Discrimination - must not endorse discriminatory language or behaviour although there may be racist, homophobic or other discriminatory themes and langauge
• Drugs - drugs can be shown but the work as a whole mustn't promote or encourage drug misuse. Misuse of highly unacceptable substance unacceptable
• Imitable behaviour - dangerous behaviour e.g. hanging/self harm which can be imitated shouldn't be dwelled on too much
• Language - very strong language may be permitted depending on the manner in which it is used, who is using the language and its frequency 
• Nudity - there may be nudity or sexual context but usually without strong detail
• Sex - sexual activity may be portrayed but usually without strong detail.
• Threat - there may be strong threat and horror. a sustained focus on sadistic or sexual threat is unlikely to be acceptable
• Violence - Violence may be strong but should not dwell on the infliction of pain and injury. The strongest gory images unlikely to be acceptable. There may be detailed verbal reference of sexual violence must be discreet and justified by context

Potential Crew For My Billing

In order to create my billing/credits I needed to compile a list of the crew who would work on the production of my film. I used IMDB to research various people, for example, Editors, Producers and Casting Directors, to find some who had previously worked on many low budget British Social Realist films - I want to use the names of real people for my crew to give the poster and teaser trailer and extra layer of credibility.


Director: Paul Andrew Williams was born on 1973 in Portsmouth, England. He is a director and writer, know for London to Brighton, Song for Marion and The Cottage.

Film Editor: David Charap is known for his work on Jawbone (2017), Year of the Devil (2002) and Wrong Side up (2005)

Music: Harry Escott is a British composer living in London. He has composed the scores to several films including Shame, Hard Candy and A Mighty Heart. He scored Eran Creevy;s 2nd feature film, the action thriller Welcome to the Punch. Escott's recent television credits include BBC One dramas What remains and River.

Casting: Dixie Chassay started out in the industry on NBC's Saturday Night Live as a cast and writers research assistant. She went on to work at independent, formerly ICM for two great actors' agents and then moved over onto casting to train with Jina Jay working on such films as Atonement, Shaun of the Dead, Munich, In Bruges, Harry Potter and the Prisoner of Azkaban amongst others.

Production Designer: Helen Scott known for her work as production designer in Dark River, The Selfish Giant, Wuthering Heights and Some Dogs Bite.

Costume: Matthew Price known for work in Dark River, Ghost Stories and Unforgotten.

Cinematographer: Mike Eley member of the British Society of Cinematographers (BSC) since 2010.

Producer: Tim Cole and Sam Tromans: 

Tim Cole is an Australian Filmmaker and Music Producer specialising in cross cultural indigenous arts projects - filmed recorded and produced in the fireld, independently.

Sam Tromans is a producer/actress known for Dead Man Running, Wild Bill and Burning Man

Executive Producer: Alan Jones, Alan Jones known for The Start Up Show.

Vicky Graham is executive producer known for Out of Joint. She was the first in-house Producer at Theatre503 and has produced 20 professional productions in London, Edinburgh, Paris, Avignon and Odd-Broadway in New York.

Billing Analysis

I am going to be analyzing the billing/credits from the following films: The Selfish Giant,

so that I know what I need to include in my own.

After looking at these billings I have discovered that they all include the same information mostly in the same order. The information included and the order is as follows:

• The production company or companies 
• Name of director 
• Name of the film
• Name of the main actors 
• The names of the other important crew members including who the music is by, the editor, production designer, director of photography, who the screenplay is by
• The name of writers 
• Director's name again

My Billing

After looking into billings for a few real movie posters I created my own billing for my film. The research helped me because I knew what staff members names to include in my billing and what order it should appear in. I used the staff members name that I found were suitable for that role and appropriate for my film.

Potential Production Companies

I am going to analyse the most used production companies for domestic drama films and start to think about which ones would be more suitable for my film trailer.

1) BBC Films

BBC Films is the feature film-making arm of the BBC, founded on 18 June 1990 and produced/co-produced some of the most successful British films e.g. Brooklyn, Jane Eyre and Saving Mr. Banks. It co-produces around eight fikms a year, working in partnership with major international and UK distributors.

2) Film4 Productions

Film4 Productions is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the UK. It is especially known gritty, kitchen-sink style films and period drama.

3) British Film Institute (BFI)
The British Film Institute (BFI) is a film and charitable organisation which promotes and preserves filmmaking and television in UK.

4) Optimum Releasing
Optimum Releasing is a theatrical and home entertainment distributor, founded in 1999 and currently owned by StudioCanal. Since 2006 the company operates as a StudioCanal's releasing subsidiary in UK.

5) Warp Films
Warp Films is an independent film and television production company based in Sheffield & London with a further affiliated company Warp Films Australia based in Melbourne.

7. Tomboy films
Tomboy Films is a long established advertising production company that specialises in producing commercials, digital content and films. The company is run by Glynis Murray and Barnaby Spurrier. Tomboy Boast a roster of world-class, award winning directors, a team of dedicated producers, in-house editors and a line up of writers and digital specialists.

8. Moonspun films
Established by Tracy O'Riordan in 2008, Moonspun films is an award-winning documentary and feature film production company

Domestic Drama Tagline's

I am going to be looking at different tag lines from a variety of domestic drama films to see if there are common themes within them that come up.



1) London to Brighton

2) Fish Tank

I found that tag lines were not a very dominant conventions of domestic dramas and many didn't have any so they were hard to find, I will therefore not be using tag lines in my film but will instead focus on including reviews

Domestic Drama Trailer Analysis Conclusion

• Often bad relationships between characters e.g. parents and children or romantic partners
• sad music is often used
• dull colours
• poverty
• lots of reviews and awards that have been won
• independent film institutions

These were the main conventions that stood out so I will aim to incoporate them into my film.

Domestic Drama Teaser Trailer Genre Convention - Fish Tank

I analaysed the teaser trailer for Fish Tank to establish what conventions for the genre of a Domestic Drama are typically found.






I have embedded the trailer for Fish Tank

Here is a list of the genre conventions I found in this trailer:

• Estates, high rise towers
• working class family
• clothing, accents and behaviour all typical behaviours of low social class 
• Conflict/dispute
• Dull colours
• Messy/dirty house
• Alcohol
• trying to escape from something
• music used to create suspense and heightens when characters are running

Domestic Drama Teaser Trailer Genre Convention - The Selfish Giant

I analysed the Teaser Trailer for The Selfish Giant to establish what genre conventions are found in domestic dramas.





Below is a list of all the genre conventions i found for this trailer:

• slow/sad music
• conflict
• disobedient/troublesome children
• dull colours
• poor housing

Domestic Drama Poster Genre Conventions - Ratcatcher

Below is the poster for 'Rat catcher'

• Central dominant image - character looks unhappy and has a lot on his mind
• the colours are dull and dimmed suggesting sadness and setting the mood of the film
• The font is not very dominant/bold possibly reflecting character

Domestic Drama Teaser Trailer Genre Convention - London to Brighton

I analysed the Teaser Trailer for London to Brighton to establish what genre conventions are found in domestic dramas.

Below is a list of the genre conventions I found:

• Trying to runaway/escape
• young child
• innappropriate relationship with older men
• sad music then changes to more upbeat
• worried parent
• conflict
• crime
• violence

Domestic Drama Poster Genre Conventions - The Selfish Giant

Below is the movie poster for The Selfish Giant

• The central image suggests that the boy is unhappy and has no one to rely on so uses the company of a horse who he may perceive as his only 'family/friend' making us immediately feel sympathy towards the boy
• The colours are quite dull and bland setting the tone and mood for the storyline
• The font is bold, red and in cap locks, reflecting the genre of the film as it is dramatic

Domestic Drama Poster Genre Conventions - Fish Tank

Below is the movie poster for 'Fish Tank'

• Central dominant image - main character looks unhappy and like she has a lot on her mind and her attire suggests she comes from a poor background
• Other images - other characters who may play a big part in movie also pictured below dominant image, furthermore the tower block behind the blonde character gives an insight into where it is set and the economic status of characters
• the smaller images of the other characters may suggest that they are a 'team' working against the girl who seems lonely and may face obstacles in her life because of them
• the font of the title is bold and dominant reflecting its genre of being a drama, so its effect illustrates a dramatic effect

Domestic Drama Poster Genre Conventions - This Is England

Below is the movie poster for 'This Is England'

• The characters look unhappy and like they were forced to take picture
• The tower blocks in the background suggest setting and class of characters
• clothing also suggesting class and status
• the title of film suggests its set and based around England, the colours represent the British flag

Domestic Drama Poster Conventions - Introduction

Now that i know I want to focus solely on Domestic Dramas for my marketing campaign, I am going to analyse 5 movies from his genre so that I can identify and understand the genre conventions, and give me an insight into what I should include on my own poster. I am going to look at them in terms of colour, font, layout, images and more.

Teaser Trailer Conventions

After analysing 3 different teaser trailers I found that they contained the same conventions regardless of the genre. Below is a list of conventions that I found from this research:

• Production company logos - usually at the beginning of the trailer
• Images from films
• Title of film
• Release dates - likely to be 'coming soon' or 'summer' rather than a specific date
• Indication of genre
• Website
• Voiceover man
• Editing
• Possible references to other films
• Images of stars/Names of stars
• Tagline - often broken up throughout trailer
• Sound effects
• Eye candy
• Variety of camera shots
• Reference to source material the film is based on e.g. best selling book
• Reference to director

Although I found a large variety of conventions, there are still a few others that can be found in teaser trailers including:

• Quotes that reference other films
• Reference to awards that the cast/crew/film may have been nominated for
• cast, crew director credits

My Marketing Campaign

I've decided that I am going to look at Domestic Dramas for my marketing campaign. I have carried out online research to ensure that I am fully aware of what a Domestic Drama includes.

Below is the link to Wikipedia page about Domestic Dramas.

https://en.wikipedia.org/wiki/Domestic_drama

After researching I found that:

• focuses on everyday lives usually of those of poorer classes suffering from poverty, sickness, crime and family strife
• unfolding events in characters lives
• use a style similar to soap operas

Here is an example of a Domestic Drama film CHANGE RTHIS TO SOMETHING ELSE

Teaser Trailer Conventions - Gone Girl

• Company production logo - 20th Century Fox
• References to source material the film is based on - Book
• Sound effects
• Reviews
• Reference to director from another film
• Release date
• Website
• Voiceover
• Title of film
• Variety of camera shots
• Indication of genre
• Scenes from film

Teaser Trailer Convention - Crazy Stupid Love

• Company production logos - Warner Bros
• Tag lines
• Music 
• Release date
• Voiceover man
• Indication of genre
• Eye candy
• Website
• Title of film
• Scenes from the film
• Variety of camera shots

Teaser Trailer Conventions - World War Z

• Release date
• Music/sound effects
• Title of film
• Eye candy
• Indidcation of genre
• Company production logos
• Variety of camera shots 
• Website

Teaser Trailer Conventions Introduction

Now that I have compared the conventions of teaser trailers and theatrical trailers I'm going to focus on teaser trailers on their own as that is what I will be creating for my marketing campaign. I am going to be looking at 3 different teaser trailers from different genres to see if the conventions of the trailers are the same regardless of the genre of the film.

Comparing Teaser and Theatrical Trailers 2

Below are the teaser and theatrical trailers for the film 'Deadpool'. I believe that the similarities and differences found will be similar to those from the previous post.



Teaser Trailer:



Theatrical Trailer:

• In the teaser trailer there are fast snippets of scenes whereas in the theatrical trailer the scenes are longer more detailed with more characters and dialogue
• There is also more music in the theatrical trailer
• Both trailers end with a release date

Comparing Teaser and Theatrical Trailers 1

Below are both the teaser trailer and theatrical trailer for the movie 'Finding Dory'.

Teaser Trailer:






Theatrical Trailer:

• More dialogue is involved in the theatrical trailer
• More scenes and characters shown in the theatrical trailer whereas only main character is shown in the theatrical trailer and is limited to one scene
• Both trailers show an indication of when the film will be released
• There is also various tracks in the theatrical trailer but only one in the teaser

Comparing Teaser and Theatrical Trailers Introduction

I am going to be looking at two films 'Deadpool' and 'Finding Dory' and 'Deadpool' which both have a teaser trailer and a theatrical trailer. I will be looking at the similarities and differences between the trailers as this will hopefully help me when creating my own teaser trailer.

Empire Magazine Front Cover Analysis

This is a front cover from Empire magazine. Empire is a British film magazine published monthly. It is the biggest selling film magazine in Britain and it focuses mainly on mainstream Hollywood blockbusters.

• The dominant image of Superman immediately suggests it is a mainstream magazine as most people know who this is as he is an A-list actor.
• The cover lines refer to films/series such as Star Wars, The Walking Dead and Batman vs Superman which are all high budget blockbusters and extremely well-known.
• The font for the masthead; square and bold, similar to total film, is a powerful, dominant red and represents this genre of magazine. 

American Cinematographer Front Cover Analysis

This is the front cover for American Cinematographer, it focuses on the art and craft of cinematography, covering domestic and foreign feature productions, television productions, short films, music videos and commercials. The emphasis is on interviews with cinematographers, but directors and other filmmakers are often featured as well.

• The font is italic and sophisticated and different to any we've seen so far, suggesting the magazine is not mainstream. 
• The dull background is reserved and calm suggesting this magazine may be less known and of a more serious nature.
• The star on the cover is unlikely to be known by many, the same can be said about the actual film being referenced to.

Sight and Sound Front Cover Analysis

This is a cover from Sight and Sound, an independent film magazine, which focuses on independent, British and World cinema rather than mainstream Hollywood movies.

• The masthead is plain and in rounded/curvy font suggesting the magazines focus is on lower budget films.
• The fonts used are more artistic rather than blocky putting across a more sophisticated nature of the magazine
• The dominant image is of David Fincher, a director, who most people are unlikely to recognise and most only recognise actors names/faces of the film, therefore the fact that his face is on the cover suggests this magazine caters to a different demographic than a mainstream magazine.

Filmmaker Front Cover Analysis

This is a cover from the magazine Filmmaker. Filmmaker covers issues relating to independent film.

• The magazine includes interviews, case studies, financing and distribution information, festival reports, technical and production updates, legal pointers and filmmakers on filmmaking in their own words.
• Although the actor shown on the front cover may not be recognisable to most people, the film is being marketed 'Truth to Power' is definitely not a Hollywood blockbuster. 
• The white writing backed by the dark background suggests that the films spoken about in this magazine are modest and the layout and font sizes are much more subtle in comparison to those used in Total Film.

Total Film Front Cover Analysis

This is one example of a cover from Total Film. The magazine offers cinema, DVD and Blu-Ray news and features.

• It primarily features Hollywood movies. 
• The cover generally consists of a globally recognisable A-list stat. 
• The masthead is biggest and boldest font on the page. It is a thick sharp font which in turn reflects that this magazine features many high budget big blockbuster films.
• The dominant image stands out from the blue background because it is mainly black and is of a well-known actor.
• The cover lines consist of other well known films e.g. Clash of Titans, Thor and The A-Team and actors e.g. Chris Rock this again reiterates the point that this is a mainstream magazine. 
• The bright red cover lines stand out from the darker background colours so attention is automatically drawn here when put alongside independent films.

Different Film Publication Front Cover Analysis Introduction

Now that I have looked at existing film publications and I have established the conventions that are found on film magazine front covers I am going to look at 5 different covers from different types of publications and analyse them in terms of layout, style and content. As I have not yet made any decision of the genre or type of film I want to create a marketing campaign for this should show me that when creating my film magazine front cover I need to reflect the type of film through the type of magazine I use and through the layout, style and content of the front cover.