I will now use the results gathered and incorporate certain aspects across my different campaigns because it is important I take on audience feedback as they are the ones who's voice is the most iportnatn nd thus needs to be taken into consideration.
For example, I will focus on using dull/muted colour and sad music aswell as keeping similar fonts on my poster/magazine/trailer.
This will mean that I have used my primary research to maximise my target audiences preferences and ensure expectations have been met.
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