Teaser Trailer Conventions

After analysing 3 different teaser trailers I found that they contained the same conventions regardless of the genre. Below is a list of conventions that I found from this research:

• Production company logos - usually at the beginning of the trailer
• Images from films
• Title of film
• Release dates - likely to be 'coming soon' or 'summer' rather than a specific date
• Indication of genre
• Website
• Voiceover man
• Editing
• Possible references to other films
• Images of stars/Names of stars
• Tagline - often broken up throughout trailer
• Sound effects
• Eye candy
• Variety of camera shots
• Reference to source material the film is based on e.g. best selling book
• Reference to director

Although I found a large variety of conventions, there are still a few others that can be found in teaser trailers including:

• Quotes that reference other films
• Reference to awards that the cast/crew/film may have been nominated for
• cast, crew director credits