What Have You Learned From Your Audience Feedback?

gfgfgf I made it a priority that throughout my research and planning I constantly involved the audience in terms of what they expected to see. I did this mainly through the use of questionnaires and these helped me to make suitable decisions.


Questionnaire for my magazine cover
Results for magazine front cover

Questionnaire for poster
Results for poster questionnaire

Questionnaire for teaser trailer
Results for questionnaire teaser trailer


I also asked my audience about feedback on my magazine cover.

1. Is it clear that this is a cover magazine for a British Independent magazine company? How?
2. Does the front cover look authentic when comparing to existing ones? Why?
3. Do you think this magazine would stand out on a shelf? Why?
4. Would you buy this magazine? Why?
5. Do you think the font used for the magazine works in relation to the trailer and poster? Why?

The feedback I recieved from my audience was that they could clearly tell that the magazine was of a British Inedpenedant company because of the simplicity and the use of the unkown films/people in the taglines. Also the actual name of the poster highlighted this. They also said that the poster did look authentic and when looking at other independent film magazines such as 'Sight & Sound' this is the sort of thing you would expect to see as they possess similar qualities e.g. image of director.

I also asked audience for feedback on my poster:

1. Can you tell what genre the film belongs to through the poster?

2. Does the poster look realistic? Why?

3. Would this poster make you want to watch the film? Why?

4. Does the poster work effectively with the magazine cover and trailer.

The feedback I received was that the poster does convey its genre however the use of images from the actual film may have done this better. The use of clouds sets the overall mood of the film but it isn't clear to see that the film is of a domestic drama solely through the poster.

The poster looks realistic as a result of the use of conventions of a poster e.g. Release date and reviews.

The audience said they would want to see the film because of all the positive reviews and actual name of film makes it intriguing.

The poster works effectively with the other media texts and it is clear to see they belong to the same film through the text font.

I also asked audience for feedback on my trailer:

1. Is it clear what genre the film belongs to through trailer?

2. Do the sound and images work together?

3. Do you feel that the teaser trailer contains appropriate conventions?

4. Would the teaser trailer make you want to go and see the film?

The feedback i received was that it was clear what genre the film was from through use of trailer whilst not giving to much away about the story line, this was portrayed through the images used in the trailer.
The sound and images work well together because the music helps set the mood for the story and the negativity.
The teaser trailer includes various conventions and audience were able to easily identify these e.g. production companies/billing/reviews
The teaser trailer wanted to make my audience go and see it but some said some dialogue would have helped to establish the genre a little better.

How Did You Use Media Technologies In The Construction And Research, Planning And Evaluation Stages?

I presented my research, planning and evaluation in a blog form, I used blogger to do this, I also used Youtube to upload my trailer. I had to create accounts in order to access these websites and show my research.

Using blogger to create a blog was very beneficial in the sense that it was easier to organise my ideas and taks. It is also a way which is more engaging for the reader as it enables me to easily add images and videos that show aspects of my research and planning as well as my final product. It was easy to use and upload so I didn't have to waste time learning how to use the application.

To film my teaser trailer I used a digital video camera Panasonic HDC TM900. This camera allowed me to film as many shots as i needed and I could easily delete the ones that didn't come out correctly.

I was then able to plug the camera into a computer and use the shots I had taken to form my trailer.

I used Photoshop to create my poster and magazine cover.

Through the use of photoshop I was able to create and change images and alter certain aspects such as colours and fonts through the use of different tools. Photoshop allowed my work to appear realistic and I was able to be creative.

The finished poster and magazine cover show how I used photoshop, for example I was able to add text onto a suitable background and change the colour and where the text was placed.

How Effective Is The Combination Of Your Main Product And Ancillary Task?

As with any marketing campaign it is very important to keep a sense of interconnectedness across all the media products that are being used to promote the film; this is so that audiences are able to establish that each text is advertising the same film. This creates awareness of the film and audience members constantly seeing images associated with the film so that when it comes to making a choice about what to watch in the cinema these images are likely to be present in their mind.

One way in which I did this was by using the same text font across my campaign, this therefore made my film instantly recognisable through the use of the font and clear that they belong to the same film.

For the magazine I had to use a font which was slightly different to the others because magazines tend to have their own style which is consistent with each issue released, so it made sense to do this as it would add to the authenticity of the magazine cover.

My main focus was on the reviews of my film because my film was from an independent British film company the budget was obviously lower and in order for my film to be watched the reviews from other magazines/film companies would help with this. I therefore chose to include lots of reviews in both my teaser trailer and poster so that the audience can get a sense of what the film is about and what others had to say about it this is then likely to influence their decision on if they want to watch it or not.

For my magazine dominant image I used the movies director, I decided to do this because in my research and planning I found that in independent film magazines this was usually the choice of dominant image so in order for my film magazine to have a sense that it is low budget and independent I chose to follow a similar structure.

The release date is on both the poster and trailer, this again links them to the same film and the magazine issue is also in the same month, this again forms a connection to the other media texts.

 

Software and Hardware used

When creating my marketing campaign I used the following software and hardware whoch helped me in different ways along the way.

• Blogger - used as a diary for all my research and planning

• Spotify - used to find appropriate music for trailer

• Photoshop - to create my magazine/poster

• Video camera - to record my shots

Shot List For Trailer

1. Establishing Shot - Showing London
2. Establishing Shot - Road/Bridge
3. Long Shot - Tower block
4. Long Shot of corridor in tower block
5. Medium Close Up of man with head in hands
6. Medium Close Up of women looking out of window
7. High Angle Shot of child in corner of room with head in hands
8. Close Up of girl looking scared
9. Medium Long Shot of man running to door
10. Close Up of women with head in hands
11. Medium Long Shot/Over Shoulder Shot of man hitting woman
12. Low Angle Shot of girl packing bag
13. Close Up of bag being put on girls bag
14. Medium Close Up/Over The Shoulder Shot of man holding woman and swaying side to side as woman looks worried and hesitant
15. Close Up from side of mans face drinking alcohol
16. Two Shot/Close Up of woman and girl looking at door 
17.  Extreme Close Up of mans eyes looking through letter box
18. Medium Close Up of man and woman sitting on bench as she hastily places head on his chest

My Finished Magazine Cover

My Finished Poster