Comparing Teaser and Theatrical Trailers 2

Below are the teaser and theatrical trailers for the film 'Deadpool'. I believe that the similarities and differences found will be similar to those from the previous post.



Teaser Trailer:



Theatrical Trailer:

• In the teaser trailer there are fast snippets of scenes whereas in the theatrical trailer the scenes are longer more detailed with more characters and dialogue
• There is also more music in the theatrical trailer
• Both trailers end with a release date

Comparing Teaser and Theatrical Trailers 1

Below are both the teaser trailer and theatrical trailer for the movie 'Finding Dory'.

Teaser Trailer:






Theatrical Trailer:

• More dialogue is involved in the theatrical trailer
• More scenes and characters shown in the theatrical trailer whereas only main character is shown in the theatrical trailer and is limited to one scene
• Both trailers show an indication of when the film will be released
• There is also various tracks in the theatrical trailer but only one in the teaser

Comparing Teaser and Theatrical Trailers Introduction

I am going to be looking at two films 'Deadpool' and 'Finding Dory' and 'Deadpool' which both have a teaser trailer and a theatrical trailer. I will be looking at the similarities and differences between the trailers as this will hopefully help me when creating my own teaser trailer.

Empire Magazine Front Cover Analysis

This is a front cover from Empire magazine. Empire is a British film magazine published monthly. It is the biggest selling film magazine in Britain and it focuses mainly on mainstream Hollywood blockbusters.

• The dominant image of Superman immediately suggests it is a mainstream magazine as most people know who this is as he is an A-list actor.
• The cover lines refer to films/series such as Star Wars, The Walking Dead and Batman vs Superman which are all high budget blockbusters and extremely well-known.
• The font for the masthead; square and bold, similar to total film, is a powerful, dominant red and represents this genre of magazine. 

American Cinematographer Front Cover Analysis

This is the front cover for American Cinematographer, it focuses on the art and craft of cinematography, covering domestic and foreign feature productions, television productions, short films, music videos and commercials. The emphasis is on interviews with cinematographers, but directors and other filmmakers are often featured as well.

• The font is italic and sophisticated and different to any we've seen so far, suggesting the magazine is not mainstream. 
• The dull background is reserved and calm suggesting this magazine may be less known and of a more serious nature.
• The star on the cover is unlikely to be known by many, the same can be said about the actual film being referenced to.

Sight and Sound Front Cover Analysis

This is a cover from Sight and Sound, an independent film magazine, which focuses on independent, British and World cinema rather than mainstream Hollywood movies.

• The masthead is plain and in rounded/curvy font suggesting the magazines focus is on lower budget films.
• The fonts used are more artistic rather than blocky putting across a more sophisticated nature of the magazine
• The dominant image is of David Fincher, a director, who most people are unlikely to recognise and most only recognise actors names/faces of the film, therefore the fact that his face is on the cover suggests this magazine caters to a different demographic than a mainstream magazine.

Filmmaker Front Cover Analysis

This is a cover from the magazine Filmmaker. Filmmaker covers issues relating to independent film.

• The magazine includes interviews, case studies, financing and distribution information, festival reports, technical and production updates, legal pointers and filmmakers on filmmaking in their own words.
• Although the actor shown on the front cover may not be recognisable to most people, the film is being marketed 'Truth to Power' is definitely not a Hollywood blockbuster. 
• The white writing backed by the dark background suggests that the films spoken about in this magazine are modest and the layout and font sizes are much more subtle in comparison to those used in Total Film.

Total Film Front Cover Analysis

This is one example of a cover from Total Film. The magazine offers cinema, DVD and Blu-Ray news and features.

• It primarily features Hollywood movies. 
• The cover generally consists of a globally recognisable A-list stat. 
• The masthead is biggest and boldest font on the page. It is a thick sharp font which in turn reflects that this magazine features many high budget big blockbuster films.
• The dominant image stands out from the blue background because it is mainly black and is of a well-known actor.
• The cover lines consist of other well known films e.g. Clash of Titans, Thor and The A-Team and actors e.g. Chris Rock this again reiterates the point that this is a mainstream magazine. 
• The bright red cover lines stand out from the darker background colours so attention is automatically drawn here when put alongside independent films.

Different Film Publication Front Cover Analysis Introduction

Now that I have looked at existing film publications and I have established the conventions that are found on film magazine front covers I am going to look at 5 different covers from different types of publications and analyse them in terms of layout, style and content. As I have not yet made any decision of the genre or type of film I want to create a marketing campaign for this should show me that when creating my film magazine front cover I need to reflect the type of film through the type of magazine I use and through the layout, style and content of the front cover.

Magazine Cover Conventions

Below is a list and example of all the possible conventions that can be found on a film magazine front cover. I found many of these when analysing magazine front covers and will incorporate them in my own magazine cover.

Masthead - The name of the magazine

Dominant image - Goes with the main story of magazine

 

Cover lines - Other articles in the magazine

Main cover line - Related to main article

Date, issue number, price

Web Address - Allows reader to have alternative access

Barcode

Smaller images - related to other articles in the magazine

Banners

Slogan

Magazine Cover Analysis Conclusion

Now that I have done this task I discovered that although the conventions of magazine covers are the same regardless of magazine the content of the cover changes depending on audience and publication type, for example when comparing the cover lines on Total Film and Sight and Sound the films mentioned were for completely different audiences. When I decide which type of publication I am going to create, I now have a better understanding of what type of content to use. I also need to think carefully about font and colour as they also reflect the type of magazine it is and therefore what types of films feature on them.

Magazine Cover Analysis 2

I then looked at a completely different type of magazine cover; Sight & Sound

This cover includes a masthead, date, issue number, barcode, main cover line, cover lines.

Magazine Cover Analysis 1

The first magazine front cover I analysed was from Empire Magazine.

This cover includes a slogan, date, price, banners, barcode, dominant central image, cover lines, main cover line.

Magazine cover Analysis Introduction

Now that I've looked at the conventions of movie posters, I am going to do the same for film magazine covers. I Will be analysing two different film magazine front covers from different publications that are aimed at different audiences to see if they share the same conventions, in terms of their layout and design.

Existing Film Publications

I am going to be analysing different existing film magazines in terms of their contents, style and audience to help me when deciding an appropriate style of magazine for my film.


My research has shown that there are various types of film publications, suited for a wide range of audiences. Magazines are used to help promote upcoming films, though types of films being promoted often change depending on the type of magazine.

American Cinematographer is a monthly magazine published by the American Society of Cinematographers. it focuses on the art and craft of cinematography, it covers domestic and foreign feature productions, television productions, short films, music videos and commercials. It focuses mainly on interviews with cinematographers but directors and other film-makers are often featured as well.

Screen International is a multimedia magazine  covering the international film business. it is published weekly, however the company also produces daily publications at film festivals. The magazine aims to primarily target those involved in the global movie business.

Fangoria is an internationally distributed US film fan magazine specialising in the genres of horror, slasher, splatter and exploitation films. its target audience is generally teenagers. Their online website allows for those who do not read print magazines to have access and remain relevant.

Filmmaker is a quarterly publication magazine covering issues relating to independent films. the magazine includes interviews, case studies, financing and distribution information, festival reports, technical and production updates, legal pointers and filmmakers discussing filmmaking in their own words.

Total Film is a UK-based film magazine published 13 times a year (every four weeks) by Future Publishing. The magazine offers cinema, DVD and Blu-ray news, reviews and features. It is the second biggest selling film magazine in Britain after Empire, and predominantly features Hollywood movies. The cover image is often of a globally recognised a-list star.

Empire is a British film magazine published monthly. It is the biggest selling film magazine in Britain and is also published in America, Australia, Turkey, Russia and Portugal. Empire organises the annual Empire Awards which are voted for by the readers of the magazine. If focuses mainly on mainstream Hollywood blockbusters and the cover typically features images of Hollywood stars or recognisable characters from franchise movies.

Sight and Sound is a British monthly film magazine published by the British Film Institute. the magazine reviews all film releases each month, including those with a limited release, which most film magazines don't do as they focus solely on films with a general release. The magazine features a full cast and crew credit list for each reviewed film.

Cinefex is a quarterly professional movie special effects magazine. It is one of the first magazines dedicated to special effects ever produced. it contains lengthy and detailed articles about special effects of a certain upcoming movie, made up mainly of various interviews with the people involved and couple with extensive behind-the-scenes photographs.

Entertainment Weekly is an American magazine that covers film, television, music, Broadway theatre, books and popular culture. The magazine features celebrities on the cover and addresses topics such as television ratings, movie grosses, production costs, concert ticket sales, ad budgets, and in-depth articles about scheduling, producers, show runners and more.

The Hollywood Reporter is a multi-platform American media brand focusing on the Hollywood motion picture industry, television and entertainment. The weekly print of the magazine includes profiles original photography and interviews with entertainment figures; articles about major upcoming releases and product launches; film reviews and much more.

Uncut is a monthly publication based in London, It focuses on music but also includes sections on films and books. A spin-off was launched in late 2005 and its attention was focused on DVD releases of classic movies. It is aimed as 25-45 year old men.

Hotdog was a film magazine first published in the UK in 2000-2006. It tended toward a cynical view of the film industry. It usually avoided jumping on the blockbuster bandwagon and frequently published pieces which appeared to be contrary to widespread opinion.

Starburst is a British Fiction Magazine that contains news, interviews, features and reviews of genre material in various media. The magazine is published monthly, with additional news and reviews being published daily on the website. The typical audience are men between 25-50.

Film Threat is a former print magazine and, now, webzine which focuses primarily on independent film, although it also reviews DVDs of mainstream films and Hollywood movies in theatres.

SFX is a British magazine covering the topics of science fiction and fantasy. SFX magazine is published every four weeks by Future plc and was founded in 1995. The magazine covers topics in the genres of popular science fiction, fantasy and horror, within the media of films, television, video games, comics and literature.

Little White Lies is an internationally-distributed movie magazine. It is known for its unique style of reinterpreting films through illustration, changing aesthetic and style with each issue to reflect the spirit of the cover film.

Shivers was a UK-based magazine that begun publication in 1992. It was dedicated to horror movies, television shows and literature. Its final issue was released in 2008.

Film Comment is an arts and culture magazine. Film comment features reviews and analysis of mainstream, art-house, and avant-grade filmmaking from around the world. The magazine's editorial team also hosts the annual Film Comment selects at Film Society of Lincoln Centre.

Premiere was an American and New York City-based film magazine, and ran between the years 1987-2010.  It was released ten times a year. It sold all over the US, Canada, Australia, Britain and France among others.

Poster Conventions

Below is a list of all the possible conventions that can be found on posters - I found many of these when I analysed existing posters and I will ensure that I incorporate them onto my own poster.

Title of film

Dominant Central Image

Smaller Images

Images Of Stars

Names of Actors

Name of Director

Reviews/Rating

Awards

Production Logo

Sound Logo

Billing/Credits

Website

Certificate

Tagline

Release Date

Reference to Source Material

References to Other Films