Conclusion From My Questionnaires

I will now use the results gathered and incorporate certain aspects across my different campaigns because it is important I take on audience feedback as they are the ones who's voice is the most iportnatn nd thus needs to be taken into consideration.

For example, I will focus on using dull/muted colour and sad music aswell as keeping similar fonts on my poster/magazine/trailer.

This will mean that I have used my primary research to maximise my target audiences preferences and ensure expectations have been met.

Results From Questionnaire For My Teaser Trailer

1. What type of music would you expect to hear in the trailer?

Slow and sad was the most popular choice

2. Would you expect to see a tagline in the teaser trailer?

Yes was the most popular choice

3. Would you expect to see the names of the actors in my teaser trailer?

Yes was the most popular choice

4. Would you expect see the same font as on my poster in my trailer?

Yes was a popular answer because it sets a theme and audience may remember or recognise and create an association.

Questionnaire For My Teaser Trailer

I designed the following questionnaire in order to establish what my audience think is suitable for my teaser trailer.


1. What type of music would you expect to hear in the trailer?
- Slow and sad
- Upbeat and happy
- Scary and tense

2. Would you expect to see a tagline in the teaser trailer?
- Yes
- No

3. Would you expect to see the names of the actors in my teaser trailer?
- Yes
- No

4. Would you expect see the same font as on my poster in my trailer?
- Yes
- No
- Doesn't matter

Results of Questionnaire For Poster

What do you expect the colour scheme to be?
The results showed that people expected dark and muted colours to be dominant in my poster, closely followed by soft pastel colours.

What background would you expect to see on a poster?
A residential area was the most popular choice and this makes sense because it is a domestic drama and so would be expected to see blocks/houses/estates/streets etc.

What would you expect the certificate of a domestic drama to be?
15 was the most popular choice closely followed by 12. this is likely because of the content often included in domestic dramas such as violence and strong language.

What font case would you expect the poster to have?

Uppercase was the most popular choice.

Would you expect to see the names of actors on the poster?
Yes was the most popular choice and when asked why they said because it is a common convention of poster and so it would be strange to not see any actors names.

Would you expect to see tag-lines on the poster?
Yes was the most popular choice and when asked why they said because it gives the audience a sense of what the film is about and genre etc.

Would you expect to see reviews on the poster?
Yes because if the film has positive reviews it is likely to make the audience want to watch and be intrigued.

Questionnaire For My Poster

As well as carrying out secondary research I think it is just as important to carry out primary research which is why i have created a questionnaire asking my audience what they would expect to find on a domestic-drama genre poster.

Here are the questions and question choices I asked my audience:



What do you expect the colour scheme to be?
- Dark and muted?
- Soft pastel colours?
- Bright and colourful?

What background would you expect to see on a poster?
- No background
- A landscape
- A residential area

What would you expect the certificate of a domestic drama to be?
- 12
- 15
- 18

What font case would you expect the poster to have?
- Uppercase
- Lowercase

Would you expect to see the names of actors on the poster?
- Yes
- No

Would you expect to see taglines on the poster?
- Yes
- No

Would you expect to see reviews on the poster?
- Yes
- No

Results Questionnaire For My Magazine Front Cover

1. Where would you expect the name of the name of the magazine to appear?
The answers were varied for this question suggesting that the title of the film placement on the poster isn't crucial.


2. Who would you expect to see on the front a of magazine?
The popular answer protagonist/antagonist for the film being advertised.

3. What would you expect the colours to be like for a magazine cover advertising domestic-drama movie?
Muted colours was the most popular choice because this is what is usually shown in domestic dramas.

4. Would you expect to see a large amount of text

No was the popular answer

5. Select which of the following that you would expect the cover lines to be referencing (select all that apply)

All the options were selected at least once however one of the most popular choices was the popular actors used and the least popular choice was bug budget films because it is a low budget film.

6. What type of font would you expect to see for the cover of a magazine

There was mixed choices.

Questionnaire For My Magazine Front Cover

I created a questionnaire in order to establish what my audience would expect to see on a magazine front cover for a domestic drama front cover.

Here are the questions I asked:

1. Where would you expect the name of the name of the magazine to appear?
- Top
- Middle
- Bottom

2. Who would you expect to see on the front a of magazine?
- A character from a film that the poster is advertising
- A director
- A main character from upcoming film

3. What would you expect the colours to be like for a magazine cover advertising domestic-drama movie?
- Muted/dull
- Bright and colour
- Pastel colours

4. Would you expect to see a large amount of text
- Yes
- No

5. Select which of the following that you would expect the cover lines to be referencing (select all that apply)
- Well known actors
- directors
- producers
- big budget films

6. What type of font would you expect to see for the cover of a magazine
- Rounded and soft
- Bold and square

BBFC - My Films Certificate

I have decided to give my film the certificate 12. I decided this was the most appropriate for my film because I do not have any extremely extensive use of sexual/violent/language content in my film, so I feel that it is suitable for those of ages 12 and over.

This will also allow for a wider target audience thus potentially more viewings on my film.
When planning my script and shots I will take this into consideration to ensure I don't breach the BBFC's regulations of what is suitable.

BBFC Research - Certificate For My Film

I have carried out research into two certificates for my film to see if a 12 or 15 is more appropriate for my film.

Below is a link which I used to carry out my research:

BBFC

I will need to select a suitable age restriction for my film depending on the content and who it is suitable for and who it may not be suitable for; I will do this by using the guidelines given by the BBFC.

Guidelines for 12 films:

The BBFC website states that if the following are included this means that the film is likely to have a 12 certificate:

• Discrimination - aggressive discriminatory behaviour unlikely to be acceptable 
• Drugs - drugs shouldnt be glamourised or give instructional detail
• Immitable behaviour - no promotion of dangerous behavioiur which children may potentially copy
• Language - there may be moderate language and some strong language may be permitted depending on manner it's used
• Nudity - there may be nudity but limited if in a sexual content
• Sex- sexual activitiy may be briefly and discreetly portrayed
• Threat - there may be some physical and psychological threat but the overall tone shouldnt be threatening 
• Violence - may be moderate violence but shouldn't dwell on detail

Guidelines for 15 films:

The BBFC websites states that if the following are included this means that the film is likely to have a 12 certificate:

• Discrimination - must not endorse discriminatory language or behaviour although there may be racist, homophobic or other discriminatory themes and langauge
• Drugs - drugs can be shown but the work as a whole mustn't promote or encourage drug misuse. Misuse of highly unacceptable substance unacceptable
• Imitable behaviour - dangerous behaviour e.g. hanging/self harm which can be imitated shouldn't be dwelled on too much
• Language - very strong language may be permitted depending on the manner in which it is used, who is using the language and its frequency 
• Nudity - there may be nudity or sexual context but usually without strong detail
• Sex - sexual activity may be portrayed but usually without strong detail.
• Threat - there may be strong threat and horror. a sustained focus on sadistic or sexual threat is unlikely to be acceptable
• Violence - Violence may be strong but should not dwell on the infliction of pain and injury. The strongest gory images unlikely to be acceptable. There may be detailed verbal reference of sexual violence must be discreet and justified by context